Best dark circle serum in Pakistan: how to choose one that helps

Dark circles are one of the most searched skin worries in Pakistan, and there are dozens of dark circle serums to choose from. Before you buy one, it helps to know what kind of dark circles you have, because that decides how much a serum can help.

What causes dark circles?

• Tiredness and late nights: skin looks dull and the under-eye area looks shadowed and puffy.
• Dryness: under-eye skin is very thin and dries out easily, which makes darkness and fine lines more visible.
• Puffiness: fluid collects under the eyes, especially in the morning, and casts a shadow.
• Pigmentation: brownish darkness from sun, rubbing the eyes or allergies. Very common in South Asian skin.
• Genetics: some people are simply born with darker or thinner under-eye skin.

What a dark circle serum can and can't do

A good under-eye serum can hydrate the area, soften dryness lines and help tired, puffy eyes look fresher and brighter with regular use. It cannot fully remove dark circles that run in the family or come from deep hollows. Be wary of any product that promises to remove dark circles completely in a few days.

How to choose the best dark circle serum

• Made for the eye area: light enough for thin skin, and used in tiny amounts.
• Hydrating oils and vitamin E: keep under-eye skin soft so darkness and lines look less obvious.
• Coffee: coffee oil is one of the most popular under-eye ingredients for a fresher, more awake look.
• Something you will use every night: consistency matters more than a fancy formula.
• Real reviews: look for products with many verified reviews from people in Pakistan's climate.

Jaago Coffee Dark Circle Serum blends coffee oil, green tea oil and vitamin E with nourishing plant oils, and is rated 4.9 stars by more than 200 customers.

A simple night routine for dark circles

1. Remove makeup gently. Don't rub your eyes.
2. Take a rice-grain amount of under-eye serum for both eyes.
3. Tap it in with your ring finger from the inner corner outwards.
4. In the morning, apply sunscreen around (not on) the eyes, such as Sheer Defence SPF 60, so pigmentation doesn't get darker.

Most people notice softer, more rested-looking under-eyes in 2 to 4 weeks, and a brighter look in 6 to 8 weeks with nightly use.

Habits that help

• Sleep 7 to 8 hours and keep screens away before bed.
• Drink enough water, and cut down on salty food at night if you wake up puffy.
• Stop rubbing your eyes; it makes pigmentation worse.
• Treat allergies, which often cause dark, puffy eyes.

Dark circles ka ilaj (Roman Urdu)

Dark circles ki wajah neend ki kami, dryness, puffiness, pigmentation ya genetics ho sakti hai. Neend poori karein, paani zyada piyein, aankhein na malein aur din mein sunscreen lagayein. Raat ko Jaago Coffee Dark Circle Serum ka chawal ke daane jitna hissa ring finger se aankhon ke neeche halka halka tap karein. 2 se 4 hafton mein aankhein fresh aur kam thaki hui nazar aati hain.

If your dark circles appear suddenly, are only on one side, or come with swelling or pain, see a doctor. Also read: Jaago Coffee Dark Circle Serum: what's inside and how to use it.